Most people generally do search engine queries that are 2 to 3 words long. That’s why you should choose short and sweet word clusters to boost your website’s traffic.
People visit your website to check out and benefit from your services. Therefore, avoid using keywords that bear little relevance to what you have to offer. Instead, try and use words that speak to your target audience.
Create a broad keyword database. Select only words that will have a lasting impact in the long run. Don’t be afraid to seek input from those around you. You mustn’t forget that search engines generate queries that are people-focused. For example, let’s say you’re trying to sell a car. You have to place yourself in the potential buyer’s shoes. If you were the one buying that car, what words would you type into the search engine? This is where the benefit of asking others can kick in, in terms of generating a larger pool of words.
Draw upon the World Wide Web to dig up more [potential] keywords. Not only might you want to check out the websites of your competition, but also you should look at what words/phrases pop up as you type in your queries.
Make the most of Google’s free keyword planner.
Certain words can be more effective during certain seasons than others. To learn more about this, check out Google Trends at www.google.com/trends. It lets know where and when which words/search query is most popular.
Determine whether you want your website to be information or commercial-focused before you go about SEO. This will not only ensure that your website attracts the right traffic, but it will also save you time and effort.
Use synonyms to your advantage. Remember, not everyone thinks with the same words!
For possible keyword suggestions, you might want to take a peek at websites like Wordtracker, KeywordDiscovery.com, and SEMrush.
See what keywords your competitors are using (and at what frequency) by copying and pasting the links of the first websites that spring up when you type a query into Google (e.g. “buy a car”) into Google Keyword Planner.
Go to your competitor’s homepage, press Ctrl+U, and view which keywords they’ve used (located immediately below the lines of code.)
People can sometimes mistype a query when performing a search. You should look at this as an opportunity rather than a mistake. Typing in “byu a cra” by accident can be treated as another key word/phrase. You can find out how many times people have entered this typo by looking at the “About xxx searches found” directly beneath the search button.
Localise your keywords; it will take you and your business one step further. For example, if your business is based out of Winnipeg, Manitoba, you might want to include a phrase along the lines of “buy a car in Winnipeg.”
Include the plural form of each of your keywords—it will also be a major help to you. Search engines like Google or Yahoo pay attention to queries written in the singular vs. plural.
Rank your keywords in order of their importance. You can do this by creating a spread sheet in Microsoft Excel. We recommend that you sort each keyword under three categories: most important, important, and least important.
Use Google tools when ranking your keywords. Google AdWords, for example, shows you just how functional these words are, what websites they direct the most traffic to, where they have been used in SEO, and when alongside how frequently they are used. All you have to do is copy and paste. Don’t forget to adjust your language and region settings as well. Once done, Google will present you with a table.
Use the formula below to test how important and how effective your keywords, with the help of your Google-generated table: Keyword Effectiveness Index (KEI) forumla = Number of search results / number of searches (per day)
Monthly search volume: The average number of times a specific search query is entered on a search engine per month.
Website visitor volume: The number of pages using keywords.
Decide upon five high-volume keywords using the above index value you obtain from the formula. Your page shouldn’t be cluttered with hundreds of keywords; it won’t gain you anything. Instead, opt for fewer words but that have greater punch. After you’ve selected your five words, place them onto the green section of your spread sheet. These are your “very important” key words.
Split the remaining 95 words into two categories, “important” (30 words) and “least important” (65 words), this time into the yellow and red sections, respectively. In total, you should have 100 key words fit for SEO.
Look at websites such as Google Rankings, SEO Centro, and RankingCheck to check out where your keywords rank.
Save your results. Also, be sure to monitor what keywords are trending on a weekly basis and integrate them into your website in the form of headings.